V(HER)SATILE LOOKBOOK

A project born from the desire to broaden our vision of vintage and show how garments can be free, inclusive, and suitable for anyone. For this project, we created 30 looks spanning from the 80s to the early 2000s, blending vintage with high-fashion pieces.

Giulia, Paola, Lea, Monica, Jenn, and Zoe interpreted the looks with authenticity, naturalness, and spontaneity. They are not professional models but real women who enthusiastically embraced the idea of taking part, bringing a genuine energy to the project.

HER

represents our intention to explore the world of womenswear, marking a departure from our roots in menswear and inaugurating a new women’s section on our website. It’s an opportunity to delve deeper into female vintage and second-hand culture and share it with our community.

LOOK 3

Zoe revisits country style with contemporary pieces, striking a balance between Western influences and a modern sensibility. The brown suede vest and cognac cowboy boots establish a classic reference, while the pastel-toned floral jacquard trousers soften the look and make it more personal.

Texture plays an important role: the contrast between suede and jacquard adds depth without weighing the outfit down.

The chair with its enveloping backrest and the composed pose complete the scene, creating an intimate and cohesive composition where every element finds its balance.

LOOK 10

Paola wears a look that draws on retro office style using contemporary pieces. The grey mini dress, layered over a light blue shirt, recalls a formal look from the past in a simple, modern way.

The fitted silhouette defines the shape, while the blue tones echo the typewriter, an Olivetti Lettera 22, an icon of design, creating a clear visual link.

The reference to 1950s–60s design comes through in the balance between function and style, translated here into a clean and cohesive outfit.

LOOK 18

For this look, we chose to play with a monochromatic palette, creating a total yellow outfit that reflects Lea’s sunny, spontaneous energy.

A light and creative mix: a V-neck sleeveless top, baggy chino shorts, and 2000s Gucci boots, which add a bold accent without breaking the chromatic harmony.

The 1970s orange armchair brings a playful and welcoming touch to the scene.

VERSATILITY

represents our belief that clothing is not bound by fixed identities or categories, but can move freely across styles, genders, and eras. It reflects our approach to vintage as something fluid and adaptable, where each piece can be reinterpreted in multiple ways.

LOOK 25

The look worn by Jen was designed to interpret the project’s concept through an act of transformation: taking a rigid, formal garment rooted in military menswear and reworking it into something lighter with a new identity. The US Army Digital Camo Jacket, re-dyed in pink, retains its original structure but completely shifts its meaning, turning camouflage from function into a form of expression.

The soft pink T-shirt underneath reinforces this reading, creating a chromatic dialogue that softens a piece originally designed for a very different context. Dark blue wide-leg trousers balance the look, allowing the jacket to remain the main narrative element of the outfit.

LOOK 30

Giulia is wearing a 1990s French Army chef’s jacket and Italian Marina Militare trousers, paired with a pink T-shirt that breaks the rigidity of the uniform, adding a lively and contemporary touch.

Her theatrical pose brings energy and rhythm to the scene. The outfit interacts with the poster in the background, echoing its colors and shapes without overpowering them, resulting in a balanced and engaging visual composition.

Thanks for watching! <3

Art Direction by @4c_global and @davidecheetah

Styling by Lara Pedersini, @davidecheetah @4c_global

Clothing provided by @4c_global

Photography by @photoogab @davidecheetah. @amadaino

Models @iiitsjjenn @zoeracheli @giuliatanfoglio_ @monicagghh @paola.artifoni and Lea.

Scenography @tail_online_galley @c.archivi.o